5 great business writing books

This is not a list of greatest ever books, just a selection totally subjective one from my bookshelf.

John Simmons – The Invisible Grail: How Brands Can Use Words to Engage with Audiences: This discusses how brands use words to engage with their audiences. It takes examples such as Innocent Drinks and Lush to show how they create not a visual identity but a narrative.

A Book About Innocent: Our Story and Some Things We’ve Learned: Not strictly a business writing book but a great example of how to write for and about a business.

Jonathan & Lisa Price – Hot Text: Web Writing That Works: a mine of information.

John Simmons – Dark Angels: How Writing Releases Creativity at Work: Is this a John Simmons love in? Probably.

David Ogilvy – Ogilvy on Advertising: This worked in a different age but so many of the truths in this book hold today.

Stephen King – On Writing: A Memoir of the Craft: Rightly or wrongly, I’ve never read a Stephen King novel and this is definitely not a business book, but it’s one of the best books I’ve read about writing generally.

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Tagged as: books, Business, Social Media, Writing