Once Christmas Day is over, my thoughts turn to the New Year. What’s going to happen? What are my plans? This year, I’m taking what has worked best over the previous 12 months and using that to develop things next year. So any bankers or benefactors out there with deep pockets, here’s my business plan!
- I’ve only been on Twitter for about three months. In that time, I’ve made contact with influential people in my business, been asked to write guest posts on other people’s blogs and won a contract to write a blog for a travel insurance company. There’s loads of advice out there about how to make a success of Twitter, but when it comes down to it there’s only a couple of things to remember. Be helpful, be interesting (no descriptions of breakfast) and engage with people.
bilingual marketing
- Developing markets across the world don’t just mean developing markets in English. Google may be forecasting a mainly Chinese-speaking Internet for the near(ish) future, but products are still marketed in hundreds of different languages. I’ll be Tweeting and blogging in French to help the English-challenged French get their message across in our language.
video
- YouTube and live television channels have shown businesses and consumers that video streaming and downloading is a viable proposition. I have partnerships in place that will take off next year writing scripts for an making films to promote and help businesses on line.
personal branding
- Twitter, Facebook, blogs. So many places to go, so many opprtunities to develop an image. Brand myself or my blog, or both? All those questions will be answered.
blogs
- New blogs will appear in 2010, particularly on music, watch this space.
Of course, there are plenty of other things to be considering. What about Twitter business accounts? Will it still be around? Will News Corp finally succeed in reducing the once-promising My Space to a niche where only bands wanting to promote themselves go? e-books, online courses, offline media. As someone once said, the future’s bright.
