What’s the point of Twitter?

So it’s all people with too much time on their hands talking about sex and what they had for breakfast is it?

I’ve been on Twitter for almost two months now. I have encountered little, if any, spam save one porn message today which was easy to eliminate and report. I’ve seen no breakfast reports, no boyfriend angst and only a few trite messages about how wonderful life could be if we all woke up and “smelt the coffee” (sic). I must be following the wrong people.

So what has Twitter done for me?

• I’ve got into some great conversations with people I probably wouldn’t have met otherwise. I haven’t always agreed with them. Sorry @carolinebosher, I love your site and everything you say on it, but a Ferrari branded laptop is just wrong!
• I’ve read people that can be extremely erudite in 140 characters and not just @stephenfry.
• I’ve learnt stuff about the way in which I do my business through people posting articles.
• Indirectly, I think I may have a new client from it. I have a meeting next week. Watch this space.

The reality is that a majority of people on Twitter are not kids (sorry kids, no offence). They are there for good business reasons. They want to increase their notoriety, build their brand or even do business directly. Should you be there? Can you afford not to be?

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Tagged as: Branding, Social Media, Writing