Anyone can write can’t they? So why bother with a professional?
One of the main problems I have trying to sell writing is that it is something that everyone thinks they can do or should be able to do themselves. For some reason, small business owners often think that no-one can convey their message like they can. This is strange because they readily give up control of designing brochures or web sites and even photography. They see do-it-yourself writing as a cost cutting exercise. You don’t need to go as far as hiring the one in the picture (OK, yes it would be difficult, and even if you could, not many would be able to afford him), but there are a number of compelling reasons why hiring a writer will save you time and money.
Quality. Your content will be the best. In your work, you are are an IT specialist, a financial advisor or a damn good painter and decorator. In fact, you are the best at what you do. Aren’t you? So is your writer. He will give you persuasive copy that really gets to the people you want to target.
Another view. A good professional writer will have experience of a lot of different sectors. He will be able to draw on that experience to provide you with a second set of eyes and help you develop your ideas.
Impact. Writing copy for marketing goes way beyond knowing where the spell checker is and how to use apostrophes. It’s a specialism that involves knowing how to present your product so it stands out from the rest. A specialist writer will also be able to improve your Google rankings (and by the way, if anyone says they can guarantee to get you to the top of Google, they’re lying. They can’t).
Time saving. It’s almost certain that a professional will write for you faster than you would. Even if he doesn’t, it frees you up to do more important things. I can do a competent job of painting my house. If I hire a professional, I’m not tied up doing work that is not benefiting my business, I get a better job done and I can earn the money to pay for it.
Perception. Some people perceive pictures better, others are better with words. Generally it’s a combination of the two. The right side perceives images and the left takes in the words. You can mess up a perfectly good design with rubbish words and vice versa. Work with writers AND designers to ensure your message gets across.
In the final analysis, you are professional in what you do, so is a writer. You really should be working together.
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